THEORETCIAL FRAMEWORK Essay Example | Topics and Well Written Essays - 500 words

THEORETCIAL FRAMEWORK - Essay Example lso be done using Marty Neumeier’s five phases of brand building which include the following aspects: differentiation, collaboration, innovation, validation and cultivation. Whilst each process was carefully considered, the first four phases of Alina Wheeler’s and Marty Neumeier’s second discipline, collaboration, were vital components that I considered to be essential in constructing the CTL branding tree. The CTL branding tree serves as a tool that is flexible in terms of its usability, easy to interpret which, when carefully executed, makes consistency possible throughout the branding process. This easy to follow step-by-step process is a fundamental tool for getting to the bottom of the matter of the brand and to illustrate the importance of features in creating extraordinary characters. In other words, the use of a mnemonic tool such as the â€Å"seed to tree† growth process could be targeted by today’s designers, marketers, researchers, and brand supervisors for planning, strategizing and aligning new or existing organizational goals without all the complex approaches to brand planning from the conceptual framework to launching stage. The five major components that constitute the CTL branding tree include the following: concept or â€Å"big idea†, brand strategy attributes, brand identity elements, target audience and brand applications are divided into meticulous sections that formulate the brand. Firstly, the concept or big idea or â€Å"seed† is the thought process or general idea of the brand. This is the initial starting point of the brand and it is characterized by brainstorming ideas among the branding team, stockholders or even middle management. All ideas are carefully considered for the brand but the best ones are selected for the branding purpose. Secondly, the decision about the brand strategy attributes or the â€Å"root" is done through extensive use of qualitative and quantitative research techniques to investigate the behaviour of the

Bridge of Madison County Essay Example | Topics and Well Written Essays - 500 words

Bridge of Madison County - Essay Example The man in the pickup is Robert Kincaid, a photographer for National Geographic (Clint Eastwood), who has come to finish an article on the local bridges. He, however, is having some difficulty finding the Rosamunde Bridge. Francesca has problems describing how to get there so she goes along to show him. They seem to become friends quickly. Francesca, during the conversation invites Kincaid back to the farmhouse for dinner. Household meals are normally quiet and this one has lively conversation and interest. They seem to have a quick connection as they discuss their dreams. Francesco realizes though that she is attracted to this man and she has been very loyal to her husband is conflicted about the thoughts of betraying him. Francesca is in emotional turmoil as she falls in love with Kincaid but cannot betray her family or the man she is married to. While she is with Kincaid, she is a whole different person and of course as many people’s lives are sometimes changed by others, she cannot remain that way. Kincaid is also in love with Francesca and he tries to tell her that this kind of lover only comes along once in a lifetime and please do not throw it away. The favorite scene happens when Francesco has come to town with her husband. She goes out to get in the truck. As she sits there in the rain, a pickup truck pulls up. Kincaid is in the truck. He gets out, standing in the rain looking at Francesca and Francesca looking at him. She wants to go to him but doesn’t. When her husband comes out of the store, he gets in his truck. He pulls out and her husband pulls in behind him. He reaches in the glove compartment and pulls out her necklace and hangs it on the rearview mirror. She almost gets out of the truck to go with him but doesn’t. You are on the edge of the seat the whole time. You also know it is wrong for her to go but you want her to anyway. She doesn’t. In reality the movie tells the story of what happens when life